Web Design that’s focused on evolving your business to capture more territory online, starting today.
Our Web Design Process
is built around:
Understanding Your Client
Successful websites start with clearly understanding your ideal client. We’ll walk you through our Ideal Client Workbook to discover everything about your dream client – from their demographic info to their deepest fears and wildest dreams. Once we know what they want, we can design your website to speak directly to them.
Identifying Your Goals & KPIs
We understand that the key goal for your website is to make your business money by generating more leads. We also understand that an effective website needs to be a comprehensive marketing system, not just a pretty digital brochure.
Developing A Strategy
We’ll discuss an effective combination of marketing tactics on your site that will increase traffic and engagement with potential clients, and you’ll see your bottom line grow accordingly.
Tell Us About Your Goals
Our website design process starts with a discovery phase. This is where we get to know more about each other. Together, we’ll work to define your project’s goals, solidify the scope, and get a documented overview of your project. Our discovery process is a little intense, but it’s the only way we know how to deliver the best online experiences.
Understanding Your Clients & Your Business
With well-defined goals, we can compile a sitemap that outlines tools and features, compile a creative brief based on your ideal customer, and hash out the scheduling details of your project. The goal of our research phase is to make sure expectations are set so that we’re able to keep each other accountable and the project on time.
Designing The Experience
The design phase is probably the most exciting and anticipated phase for anyone. This is where the project really starts taking shape. We first start out with a low fidelity mockup. This mockup will be built to give you a feel for your website’s front-end structure, layout, content, and features. Next, we’ll present you with a couple of mood boards. These mood boards are a collage that represents various parts of the overall design and will give you a better sense of the look and feel we’re trying to achieve. Finally, The high-fidelity mockup will implement elements of the finalized mood board and visually showcase your site’s content, features, and functionality.
Developing Your Website
They say 80% of a project or task comes from 80% planning and 20% execution. That’s probably the best way we can describe the development phase. With mockups and sitemaps generated and approved, it’s time to execute on the carefully laid plan that is your website and begin developing your theme, 3rd party integrations, and functionality.
Testing, Testing, Testing
We aim to make sure that we deliver a high-quality product. That means performing various quality checks on our code as well as testing out features and functionality thoroughly. One we can confirm that the website is in a healthy state, we’ll go through a series of pre-launch checks to make sure that the site is ready to launch.
3… 2… 1… Launch!
We’re in the final stretch and the project is nearing to a close. Before we officially launch the website, we’ll make sure you are ready to use it. We’ll teach you how to update and change content on your new website. You will also get access to documentation that outlines features, functionality, and any dependencies your site has with 3rd party integrations. Finally, we launch your site and the project is done. At this stage, you’ll have the option to continue a working relationship with through a website maintenance or website management services.